Privacy Policy
Last Updated: July 13, 2026
This Privacy Policy explains how GxReel collects, uses, stores, shares, transfers, and protects personal information when you use our website, mobile applications, short-drama viewing services, accounts, virtual Coins, subscriptions, customer support, promotional programs, and related services (collectively, the “Services”).
GxReel is operated by Hong Kong Hanyunxing Culture Technology Limited (“GxReel,” “we,” “us,” or “our”).
This Privacy Policy should be read together with our Terms of Service, Refund Policy, Cookie Policy, and any feature-specific or promotional rules presented to you.
GxReel is not offered or made available to users located in Mainland China.
1. Who We Are and How to Contact Us
For purposes of applicable privacy laws, the controller, data user, or responsible organization for the GxReel overseas user Services is:
Hong Kong Hanyunxing Culture Technology Limited
RM 701, UNIT 108, 7/F, TWR B, NEW MANDARIN PLAZA, 14 SCIENCE MUSEUM RD, TSIM SHA TSUI, HK
Email: privacy@gxreel.com
You may contact us at the email address above to ask questions, exercise privacy rights, or make a privacy complaint.
2. Scope of This Privacy Policy
This Privacy Policy applies to personal information processed through GxReel’s website, mobile applications, account systems, payment and Coin functions, subscriptions, content recommendations, customer support, advertising technologies, and user promotion program.
This Privacy Policy does not govern third-party websites, applications, social media platforms, app stores, payment providers, or other services that operate under their own privacy policies. When you leave GxReel or use a third-party service, you should review that third party’s privacy practices.
3. Personal Information We Collect
The information we collect depends on the features you use, the device and platform through which you access GxReel, and whether you make a purchase, participate in a promotion, or contact support.
3.1 Account and Authentication Information
guest or temporary account identifiers automatically generated when you first use the Services, where applicable;
When you create or use an account, we may collect:
email address;
email verification codes and verification status;
internal user ID and account identifiers;
password or other authentication credentials, where password login is made available;
nickname and profile image, if you choose to provide them;
selected language and country or region;
account status, account settings, and security records; and
login timestamps, login method, and session information.
GxReel does not require a mobile telephone number for ordinary user account registration. We do not routinely collect your date of birth.
3.2 Third-Party Login Information
You may be able to sign in through third-party login providers made available from time to time, such as Apple, Google, or Facebook. Depending on your settings with that provider, we may receive:
a unique third-party account identifier;
your name or nickname;
profile image;
email address, including a relay email address where supported; and
an authentication token or confirmation that your login was successful.
We do not receive or store the password you use for the third-party login provider. The provider’s collection and use of information are governed by its own privacy policy and account settings.
3.3 Profile, Preference, and Region Information
We may collect information you choose in your profile or settings, including your nickname, profile image, interface language, subtitle language, content language, and country or region preferences.
We may also infer an approximate country or region from your IP address or device settings to provide localized content, currencies, legal notices, service availability, and regional restrictions. We do not use IP-based location to identify your precise physical address.
3.4 Viewing, Search, and Interaction Information
When you use GxReel, we may collect information about how you interact with the Services, including:
dramas and episodes viewed;
watch history, viewing time, playback progress, completion status, and whether paid content has been materially viewed for content-access, refund, or permanent-content-removal remedy purposes;
content unlocked through Coins, subscriptions, advertisements, promotions, or free access;
search queries and search results selected;
favorites, likes, saves, shares, and similar interactions;
recommendation impressions, clicks, skips, and other recommendation interactions;
pages and screens viewed, navigation paths, and feature usage; and
customer support history associated with your account.
3.5 Coin, Subscription, Payment, and Transaction Information
If you purchase Coins, start or manage a subscription, request a refund, or complete another transaction, we may collect:
Coin package, Coin balance, Coin type, and Coin consumption records;
episode and full-drama unlock records;
subscription product, status, billing period, renewal status, and cancellation status;
order number, transaction identifier, payment amount, currency, date, and payment channel;
app store, payment provider, and transaction confirmation information;
refund, reversal, chargeback, payment dispute, and fraud-review information; and
tax, invoice, accounting, or transaction documentation where required.
We generally do not receive or store complete payment-card numbers. Payment-card details and other payment credentials are processed by the applicable payment provider, app store, bank, or card network under its own terms and privacy policy.
3.6 Device, Network, and Technical Information
We may automatically collect technical information needed to operate, secure, and improve the Services, including:
IP address and approximate country or region;
device type, manufacturer, model, and device settings;
operating system, browser type, app version, and language settings;
device or application identifiers and session identifiers;
advertising identifiers, where enabled, permitted, and subject to required consent or device permission;
network type, internet service information, and time zone;
server logs, event timestamps, and diagnostic records;
crash reports, performance information, and technical error data; and
security signals used to identify suspicious access, automated activity, account abuse, piracy, or payment fraud.
3.7 Cookies, SDKs, Pixels, and Similar Technologies
We and our service providers may use cookies, software development kits (SDKs), pixels, tags, local storage, and similar technologies to:
keep you signed in and maintain sessions;
remember settings and preferences;
provide and secure account, playback, and payment functions;
measure traffic, performance, and service reliability;
prevent fraud, abuse, piracy, and unauthorized access;
understand advertising performance; and
provide contextual or personalized advertising where implemented and permitted.
For more information about these technologies and available choices, please read our Cookie Policy. Where required by law, we will request consent before using non-essential cookies, advertising identifiers, or similar technologies.
3.8 Customer Support and Communications
When you contact us, we may collect your email address, account identifier, support request, communications, screenshots, attachments, transaction details, complaint information, refund information, and any other information you choose to provide.
Please do not provide information that is not reasonably necessary for us to address your request.
3.9 GxReel Promotion Program Information
If you choose to participate in a GxReel promotion program, we may collect:
the public link to promotional content you published on TikTok, YouTube, or another supported platform;
the platform on which the content was published;
the public account name, username, profile, post, caption, and publication date visible through the submitted link;
publicly visible views, likes, comments, shares, and similar engagement information;
our quality review, eligibility decision, observation-period status, and reward decision;
Promotional Coin rewards and related transaction records; and
anti-fraud, duplicate-content, copyright, and abuse-review records.
Promotional content must remain publicly accessible for at least 30 days or the longer period stated in the applicable promotion rules. We may recheck the link during and after the observation period to confirm continued availability, compliance, and eligibility.
If your work is selected as an Official Selection and qualifies for an additional USD reward, we may request the information reasonably necessary to verify eligibility and make payment, such as your legal name, identity verification information, payment account information, country or region, and tax documentation. We do not collect this information from ordinary users solely because they use GxReel.
3.10 Information from Other Sources
We may receive information from third parties, including:
Apple, Google, Facebook, and other login providers;
Apple App Store, Google Play, and other application distribution platforms;
Stripe, PayPal, banks, card networks, and other payment providers;
cloud, hosting, content delivery, playback, transcoding, and technical infrastructure providers;
Meta, TikTok, and other advertising platforms where advertising measurement or campaign tools are implemented;
fraud prevention, security, and risk-control providers;
customer support and communications providers; and
publicly available sources, including public promotional links submitted by promotion participants.
4. Information You Must Provide and Information You May Choose to Provide
Some information is required to provide a particular feature, while other information is optional.
4.1 Required Information
An email address and successful email verification are required for email-based account registration and login.
A third-party login identifier and authentication confirmation are required when you choose a third-party login method.
Transaction and payment confirmation information is required to complete purchases, subscriptions, refunds, and payment disputes.
A public promotional content link is required if you choose to apply for a promotion reward.
Payment, identity, and tax information may be required before an Official Selection USD reward can be paid.
If you do not provide required information, we may be unable to create or secure your account, process a transaction, provide the requested feature, review a promotion submission, or pay a cash reward.
4.2 Optional Information
Nickname, profile image, selected preferences, optional support attachments, and participation in promotional programs are generally voluntary. Refusing to provide optional information will not prevent ordinary access to the Services, although the related optional feature may not be available or personalized.
5. How We Use Personal Information
We may use personal information for the following purposes:
to create, authenticate, secure, and manage user accounts;
to provide video playback, watch history, search, favorites, likes, sharing, and other Service functions;
to process Coin purchases, Coin balances, episode and full-drama unlocks, subscriptions, refunds, chargebacks, and payment disputes, and to determine eligibility for Coin returns or refunds, including whether a Full-Drama Unlock has been materially viewed;
to remember language, country or region, playback, and account preferences;
to recommend dramas and personalize the order and presentation of content;
to operate, maintain, troubleshoot, test, monitor, and improve the website, applications, playback systems, and infrastructure;
to provide customer support and respond to requests, complaints, and privacy inquiries;
to send necessary account, security, verification, transaction, subscription, refund, and policy communications;
to review promotion submissions, evaluate content quality and compliance, verify that links remain public, calculate rewards, and prevent reward abuse;
to verify and pay Official Selection USD rewards and comply with related accounting or tax obligations;
to detect, prevent, investigate, and respond to fraud, payment manipulation, piracy, scraping, bots, fake traffic, unauthorized access, abuse, security incidents, and violations of our rules;
to measure service performance, audience engagement, advertising effectiveness, and business operations;
to provide contextual advertising and, where implemented and permitted, personalized advertising;
to comply with laws, legal process, app store requirements, payment-provider rules, accounting obligations, and regulatory requests;
to enforce our Terms of Service, Refund Policy, Cookie Policy, promotion rules, and other agreements; and
to protect the rights, safety, security, and property of GxReel, users, content owners, payment providers, app stores, and other parties.
6. Recommendations, Advertising, and Measurement
6.1 Content Recommendations
GxReel may provide general or non-personalized content recommendations. Where personalized recommendations are implemented in the future, we may use viewing history, searches, favorites, playback progress, language, approximate region, and recommendation interactions to personalize the dramas and episodes shown to you, subject to applicable law and any required notices or choices.
6.2 Contextual and Personalized Advertising
GxReel may display advertisements. Contextual advertisements may be selected based on the content or general context of the page or screen you are viewing.
Where implemented, personalized advertising may use device identifiers, cookie information, approximate region, advertising interactions, and Service activity to select or measure advertisements. We will use personalized advertising technologies only where permitted by applicable law and subject to any required consent, device permission, or opt-out mechanism.
If you decline or withdraw consent for personalized advertising, you may still receive contextual or non-personalized advertisements.
Where Apple’s App Tracking Transparency permission or a similar device permission is required, we will request that permission before engaging in the applicable cross-app tracking.
We do not knowingly use or disclose personal information of users under 16 for cross-context behavioral advertising or personalized advertising where prohibited by applicable law.
6.3 Advertising Measurement and Conversion Tracking
We may in the future implement advertising measurement tools provided by platforms such as Meta or TikTok. These tools may allow us to understand whether an advertisement resulted in actions such as visiting GxReel, creating an account, purchasing Coins, or starting a subscription.
Where required, these tools will be activated only after the necessary consent or device permission has been obtained. The relevant advertising platform may process information under its own privacy policy.
7. Legal Bases for Processing
Where applicable law requires us to identify a legal basis, we rely on one or more of the following:
Performance of a contract: to create and manage your account, provide playback and content access, process Coin purchases and subscriptions, administer rewards, and provide customer support.
Legitimate interests: to secure and improve the Services, personalize content, measure performance, prevent fraud and piracy, enforce our agreements, and operate our business, provided that these interests are not overridden by your rights.
Consent: for non-essential cookies, personalized advertising, advertising identifiers, certain advertising measurement, or other processing where consent is required.
Compliance with legal obligations: for accounting, tax, consumer protection, regulatory compliance, legal requests, and transaction recordkeeping.
Protection of vital interests or public interests: where processing is reasonably necessary to protect a person’s safety or respond to an emergency or lawful public-authority request.
Where we rely on consent, you may withdraw consent at any time. Withdrawal does not affect processing that occurred before withdrawal and may not affect processing supported by another lawful basis.
8. How We Share Personal Information
We may disclose personal information only as reasonably necessary for the purposes described in this Privacy Policy, including to the following categories of recipients:
8.1 Infrastructure and Technical Service Providers
We may share information with hosting, server, cloud, content delivery, video transcoding, storage, security, monitoring, playback, and technical service providers. Our primary application servers are located in the United States. We also use AWS and CloudFront for functions such as content distribution, playback delivery, storage, and transcoding.
8.2 Login, App Store, and Platform Providers
We may share or receive information in connection with Apple, Google, Facebook, app stores, operating-system providers, and other providers used for authentication, application distribution, subscriptions, purchases, notifications, or platform functionality.
8.3 Payment and Financial Service Providers
We may share transaction information with Stripe, PayPal, Apple, Google Play, banks, card networks, payment processors, refund and chargeback providers, accounting providers, and other parties involved in processing or reconciling payments.
8.4 Advertising and Measurement Providers
Where implemented and permitted, we may share device identifiers, cookie information, event data, approximate region, and advertising interactions with advertising or measurement providers such as Meta or TikTok. Depending on applicable law, some disclosures for cross-context behavioral advertising may be treated as a “sale,” “sharing,” or targeted advertising, even though we do not sell personal information for money.
Where required, we will provide consent, opt-out, cookie-preference, or device-permission controls before or when these technologies are used.
8.5 Customer Support, Security, and Professional Providers
We may disclose information to customer support vendors, communications providers, fraud prevention providers, cybersecurity providers, auditors, accountants, lawyers, insurers, and other professional advisers subject to appropriate confidentiality and security obligations.
8.6 Authorized Personnel, Contractors, and Affiliates
Authorized personnel, contractors, affiliates, and service providers located in jurisdictions other than your own may access personal information where reasonably necessary for technical support, customer service, security, operations, service administration, finance, and compliance. Access is limited according to role and business need and is subject to confidentiality, access-control, and security requirements.
8.7 Legal, Safety, and Rights Protection
We may disclose personal information to courts, regulators, law enforcement, governmental authorities, rights holders, app stores, payment providers, or other parties where we reasonably believe disclosure is required or permitted to:
comply with law, legal process, court order, or regulatory request;
investigate fraud, payment abuse, piracy, infringement, security incidents, or unlawful activity;
protect the rights, safety, security, and property of GxReel, users, and others; or
establish, exercise, or defend legal claims.
8.8 Business Transfers
If GxReel or relevant assets are involved in a merger, acquisition, financing, restructuring, insolvency, sale, or transfer, personal information may be disclosed to advisers and potential or actual transaction parties, subject to appropriate confidentiality measures and applicable law.
9. International Transfers
GxReel is operated by a Hong Kong company, and our primary application servers are located in the United States. Personal information may also be accessed or processed in Hong Kong and in other jurisdictions where our authorized personnel, contractors, affiliates, payment providers, app stores, advertising providers, and technical service providers operate.
The privacy laws of these jurisdictions may differ from those of your place of residence. Where applicable law requires safeguards for international transfers, we will use appropriate contractual, organizational, and technical measures, which may include standard contractual clauses or other lawful transfer mechanisms.
You may contact privacy@gxreel.com for information about safeguards applicable to a transfer where you are entitled to request that information under applicable law.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain transaction records, prevent fraud, resolve disputes, enforce agreements, and comply with legal obligations.
Our general retention periods are as follows, subject to applicable law, legal holds, unresolved disputes, and technical backup cycles:
Account profile and viewing information: generally for the life of the account. After account deletion, this information is deleted or anonymized within a reasonable period, subject to limited backups, security needs, and records that must be retained separately.
Payment, subscription, refund, order, accounting, and transaction records: generally for seven years from the transaction or the end of the relevant financial period.
Security and ordinary technical logs: generally for up to 12 months, unless a longer period is reasonably required to investigate an incident.
Fraud, chargeback, suspension, termination, abuse, and dispute records: generally for up to five years after the matter is closed.
Customer support records: generally for up to two years after the request is resolved or the account is closed, unless needed for an unresolved dispute.
Promotion links, content-review records, and eligibility decisions: generally for up to two years after the submission or final reward decision.
Promotion reward, payment, fraud-prevention, and dispute records: generally for up to five years after the final reward decision or dispute resolution.
Official Selection USD payment, identity-verification, and tax records: for the period required by payment, accounting, tax, anti-fraud, and legal obligations.
Cookies and advertising data: according to the duration stated in our Cookie Policy, consent settings, and the applicable provider’s retention practices.
Information in backups may remain until the applicable backup is securely overwritten or deleted. We may retain information for longer where necessary to comply with law, respond to a legal claim, enforce our agreements, or protect the Services and users.
11. Account Deletion
You may request account deletion through available account settings or by contacting us. We may verify account ownership before completing the request.
When an account is deleted, we will delete or anonymize account profile, preference, and viewing information within a reasonable period, except for information that must be retained for payments, refunds, accounting, fraud prevention, security, legal compliance, dispute resolution, or enforcement of our agreements.
Deleting an account does not automatically delete information held independently by an app store, payment provider, third-party login provider, social media platform, or other third party. You must contact those providers directly regarding information they control.
12. Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or unauthorized access. These measures may include access controls, authentication, encryption in transit, logging, monitoring, network and application security, role-based permissions, and confidentiality obligations.
No online service, transmission method, or storage system is completely secure. You are responsible for protecting access to your email account, third-party login account, device, and GxReel session.
If you believe your account or personal information has been compromised, contact us promptly at privacy@gxreel.com or support@gxreel.com.
13. Your Privacy Rights and Choices
Depending on your country or region and the applicable law, you may have the right to:
request access to personal information we hold about you;
request correction of inaccurate or incomplete personal information;
request deletion of personal information;
request restriction of or object to certain processing;
withdraw consent where processing is based on consent;
request a portable copy of certain personal information;
opt out of certain personalized advertising, targeted advertising, sale, or sharing;
appeal a refusal of a privacy request where applicable; and
lodge a complaint with a privacy or data-protection authority.
To exercise a privacy right, contact privacy@gxreel.com. Please describe your request and the account or email address involved. We may request information reasonably necessary to verify your identity and authority before completing the request.
We will not discriminate against you for exercising a privacy right. Some rights are subject to exceptions, and we may retain information where permitted or required by law.
13.1 Cookie and Advertising Choices
Where available, you may use our cookie or privacy settings to manage non-essential cookies and advertising choices. You may also limit advertising identifiers through your device settings and deny or withdraw applicable system permissions.
Browser settings may allow you to block or delete cookies, but doing so may affect sign-in, preferences, playback, or other functions.
13.2 Communications Choices
We currently use email, in-app notices, or push notifications primarily for necessary account, verification, security, transaction, subscription, refund, customer support, and policy communications. These service communications are not promotional marketing and may be necessary to operate your account or complete a transaction.
14. European Economic Area, United Kingdom, and Switzerland
If you are located in the European Economic Area, the United Kingdom, or Switzerland, applicable data-protection law may provide additional rights and requirements.
You may request access, correction, deletion, restriction, objection, or portability, and may withdraw consent where applicable. Where we rely on legitimate interests, you may request information about the relevant balancing of interests.
You may lodge a complaint with the data-protection authority in your country or region. You may also contact us first so that we can attempt to address your concern.
Where required for international transfers, we use lawful safeguards as described in Section 9.
15. California and Other U.S. State Privacy Rights
If you reside in California or another U.S. state with an applicable comprehensive privacy law, you may have rights to know, access, correct, delete, or obtain a copy of certain personal information and to opt out of certain targeted advertising, sale, or sharing.
We do not sell personal information for money. If we implement advertising or measurement technologies that constitute “selling,” “sharing,” or targeted advertising under applicable law, we will provide the required notice and an applicable opt-out method, such as a privacy or cookie settings control or a “Do Not Sell or Share My Personal Information” mechanism.
Where required, we will recognize legally valid browser-based opt-out preference signals for the relevant processing.
We do not knowingly sell or share the personal information of consumers under 16 without the authorization required by applicable law.
To submit a request, contact privacy@gxreel.com. We may verify your identity and may permit an authorized agent to submit a request where required by law and supported by appropriate authorization.
16. Children’s Privacy
GxReel is not directed to children under 13, and users must be at least 13 years old to create an account or use the Services. We do not knowingly collect personal information from children under 13.
If we learn that a child under 13 has provided personal information, we may suspend or delete the account and take reasonable steps to delete the information, subject to legal and security requirements.
If you believe that a child under 13 has provided personal information to GxReel, contact privacy@gxreel.com.
Users who are below the age of legal majority in their country or region must use the Services with any consent or supervision required by applicable law and our Terms of Service.
17. Third-Party Services and Public Social Media Content
The Services may link to or interact with third-party app stores, payment services, login providers, social media platforms, advertisers, and websites. Those parties control their own privacy practices, and this Privacy Policy does not replace their policies.
If you participate in the GxReel promotion program, the content you publish on TikTok, YouTube, or another platform is public or controlled by your settings on that platform. GxReel is not responsible for the platform’s independent collection, use, visibility, or retention of your content and account information.
18. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in the Services, technologies, business practices, advertising functions, payment methods, legal requirements, or security practices.
The updated Privacy Policy will display a revised “Last Updated” date. If a change is material, we may provide notice through GxReel, by email, through an account or application notice, or by another reasonable method. Where required by law, we will request consent before applying a material change to information already collected.
19. Contact Us
Hong Kong Hanyunxing Culture Technology Limited
RM 701, UNIT 108, 7/F, TWR B, NEW MANDARIN PLAZA, 14 SCIENCE MUSEUM RD, TSIM SHA TSUI, HK
Email: privacy@gxreel.com